I admire people who have made a decision to start their own business, and succeed by not giving up and never looking back. I always say that it is not for the faint of heart, it’s challenging but very rewarding. There are many Woman Owned businesses that I am amazed at, and one in particular is Jo Malone. She is someone who I have never met. I don’t know much about her, I just know that she make beautiful fragrances and candles.
I also know that Jo Malone (now owned by Estee Lauder) makes candles that people absolutely love, and that’s why I admire her. She and her husband started off in their garage as well, (see honey it’s ok). Well that is one thing that we do have in common, but I must admit sometimes I hate her, not because I get her emails every single morning introducing me to one of her newest scents, let me tell you why. Her candles are beautiful, but I doubt they are made with a natural blend of coconut, soy and palm. She started in the UK we started Laguna Candles here in the USA, and our candles are currently still made here in the US. Her vessels are beautiful, so are ours. Ours are recyclable, and I am certain that hers are as well, but we strongly encourage our buyers to recycle. Her scents are amazing, and so are ours. We have a perfumer here in the US who have done an amazing job, not just for Laguna Candles but also for other luxury candle lines. Jo Malone’s most expensive candle use to retail for $320.00 now it is $400.00. Here at Laguna Candles Our most expensive candle is $120.00.
I say that I hate her, but I know I don’t, because I admire how she has branded herself in a luxury market that many could not have done. I heard it once said that the description of Luxury is “hard Work”, and I totally agree. Here at Laguna Candles we will continue to work hard and break barriers and maybe just maybe one day we will be described as luxury and get featured in a major magazine, just like Jo. We will keep you posted!
Sharie
Laguna Candles Cafe 